Difference in values between API and web interface

Discussion in 'Google AdWords' started by anjanesh, Nov 19, 2009.

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  1. #1
    Keyword : "car insurance"
    MaxCPC : $10
    Type : Exact

    Via API :
    Estimates for keyword with text "car insurance":
    Lower average position is "4.0".
    Upper average position is "6.0".
    Lower clicks per day is "415.84586".
    Upper clicks per day is "623.76886".
    Lower cpc is "4390587" = $4.39
    Upper cpc is "6585882" = $6.58
    Avg CPC = $5.48

    Via Web Interface (English, All Countries) :
    Position : 1 - 3
    Estimated Avg CPC : $8.23
    http://img685.imageshack.us/img685/1355/carinsurance.png

    How come the difference ?
     
    anjanesh, Nov 19, 2009 IP