Hello All, I am running a lead generation Google adwords campaign. To tack the leads, I am running my own database where I can see all my leads. But I can see more number of leads in my own database as compare to Google adwords actual leads. I also checked the transactions but there is huge difference in both my own database and Google adwords account conversion tracking. At the same time I also tested conversion tracking in Google by doing dummy conversions, its running fine. Then why this is happening? Form where these extra leads are coming? Please guide me.
Google conversion tracking is not accurate. Most of the times you'll find that you're making more leads than what Google is showing. Also Google is sometimes delayed with the conversions, meaning that only after a few days when you generate a report you'll see that Google is now showing the "missing leads" as well.