i am running a campaign in Adwords where is shows total 36 clicks on my ads but when i am looking at Analytics is shows only 19 visitors from that particular source. Why this kind of variation is coming in Adwords and Analytics? can anyone please let me know the difference.
Hello, As per my recommendation, Google AdWords always tracks clicks and Google Analytics tracks sessions For example if visitor click on your ad once, after he/she goes back via back button and then again he/she clicks on your ad, at that moment AdWords registers as two clicks in it while Analytics registers as one session so make sure that, Google AdWords counts as clicks and Google Analytics counts as one session per 2 clicks. Second Thing, It is possible to delay linked with Google Analytics When you linked your account with Google Analytics after it tracks visitors and traffic for your account so maybe you linked your AdWords account delay with Google Analytics so it show differences. You can find more details regarding your problem at https://support.google.com/analytics/answer/1034383?hl=en. Hope this link will help you a lot for understanding difference in Adwords and Analytics Results