PPC refers to Pay-per-click is google online advertising method where visitor click on ads and came directly on website. where CPC refer to Cost per click,a particular amount ads owner pay on each and every click to google
Hi ALL, PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what your actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a we run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75."
PPC is name of paid SEO technique. While, CPC means 'cost per click' that is amount you need to pay per click on your advertisement.
In my opinion, PPC(pay per click) and CPC(cost per click) are basically the same things. Only thing is that PPC generally refers to the overall industry of paying for traffic. CPC I refer to as a measurement of how much a click costs. PPC is going to the theater. CPC is finding out that each picture costs a different amount and you need to pick the one that gives you the best value for your money. Jyoti ABCPune