1. Advertising
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    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Difference brtween cpc & ppc

Discussion in 'Google AdWords' started by raviseo, Mar 12, 2009.

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  1. #1
    Hii friends please help me out
    i am confuse between these two 'cost per click' and 'pay per click'
    Thanks:)
     
    raviseo, Mar 12, 2009 IP
  2. 10Kmonthly

    10Kmonthly Peon

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    #2
    They can be nearly synonomous but CPC is more often used when refering to advertising campaigns you are running as to how much you are paying per click(visitor). PPC is more often used to refer to the general idea of what you are doing.
    ie: I am using PPC advertising on the internet. My CPC is running about $.28

    PPC can refer to the always unethical but not uncommon business of paying people to click on ads so that the "employer" can receive money from his advertisers. PTC (paid to click) is the more appropriate term for this. When people use "PPC" in this context they are incorrect, but ignorant PTC type people make this mistake often.
     
    10Kmonthly, Mar 13, 2009 IP
  3. msubmission

    msubmission Active Member

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    #3
    PPC=Pay per click
    CPC=cost per click
    Almost same
     
    msubmission, Mar 13, 2009 IP
  4. thethinktank

    thethinktank Peon

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    #4
    while the definitions are not set in stone, here is a good explanation with examples:
    Google AdWords: PPC
    Google AdSense: CPC

    Publishers monetize their sites with CPC ads.
    Advertisers buy traffic with PPC ads.
     
    thethinktank, Mar 13, 2009 IP
  5. raviseo

    raviseo Peon

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    #5
    aahan good clarifications thanks friends for your valuable info:)
     
    raviseo, Mar 14, 2009 IP
  6. lifeplayer

    lifeplayer Notable Member

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    #6
    Advertiser is PPC, they "pay per click"
    Publisher is CPC, they get "cost per click"
     
    lifeplayer, Mar 14, 2009 IP
  7. Mohankumar

    Mohankumar Guest

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    #7
    sorry I have no idea about ppc & cp


    www.creativeblossom.in.
     
    Mohankumar, Mar 28, 2009 IP
  8. hbl

    hbl Well-Known Member

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    #8
    Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked.

    Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
     
    hbl, Mar 28, 2009 IP
  9. zelv

    zelv Peon

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    #9
    if you're new to adwords or if you want to maximize your ROI or have low budget for competitive niches, take a look to this thread: http://forums.digitalpoint.com/showthread.php?t=1285271
     
    zelv, Mar 29, 2009 IP
  10. webova

    webova Peon

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    #10
    You should review the google adwords learning center and wikipedia will tell you just about all the basics you need to know.
     
    webova, Mar 30, 2009 IP
  11. shaila

    shaila Guest

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    #11
    Pay Per Click is an internet advertising that can be used on search engines and advertising network like Google Adwords, Yahoo Search Marketing and MSN Adcenter . Cost per click (CPC) is the amount of money an advertiser pays search engines and Internet publishers for a single click on its advertisement that brings one visitor to its website
     
    shaila, Mar 31, 2009 IP
  12. shaila

    shaila Guest

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    #12
    Pay Per Click is an internet advertising that can be used on search engines and advertising network like Google Adwords, Yahoo Search Marketing and MSN Adcenter . Cost per click (CPC) is the amount of money an advertiser pays search engines and Internet publishers for a single click on its advertisement that brings one visitor to its website
     
    shaila, Mar 31, 2009 IP
  13. Shaun Dsouza

    Shaun Dsouza Peon

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    #13
    Good and completed info about cpc and ppc.
    CPC stand for cost per click and PPC stand for pay per click.
     
    Shaun Dsouza, Mar 31, 2009 IP
  14. iamcassie

    iamcassie Guest

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    #14
    ppc : pay per click > an internet advertising model, like google adwords.
    cpc : cost per click > how you pay for the advertising model. refers to the amount you are willing to pay for every click of your ad.
     
    iamcassie, Mar 31, 2009 IP
  15. narci

    narci Peon

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    #15
    Its just the same.
     
    narci, Mar 31, 2009 IP
  16. sandydsem

    sandydsem Peon

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    #16
    PPC is Pay per click is a advertising program by Google..
    CPC is Cost per click Accrued when a user clicks on a add....so the difference is CPC can also be defined as the actual cost you pay when a user clicks on ur add...and PPC is just a name of this Adwords Program...

    Please clear me if I m right....
     
    sandydsem, Apr 1, 2009 IP
  17. ahmadlucky

    ahmadlucky Well-Known Member

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    #17
    good information bros
     
    ahmadlucky, Dec 29, 2009 IP
  18. mmofh

    mmofh Peon

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    #18
    PPC is an advertisement model where as CPC is value you pay for each click in PPC ads
     
    mmofh, Dec 30, 2009 IP
  19. incionraja

    incionraja Peon

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    #19
    here some post are clear about CPC & PPC. but some of the post are making doubt. i expecting perfect answer. Please.
     
    incionraja, Jan 19, 2012 IP
  20. asimfarooq633

    asimfarooq633 Well-Known Member

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    #20
    Well...

    PPC is basically a framework for advertising and CPC is a metric for measurement.


    Like Pay Per Click is mechanism for advertising while cost per click is a metric that helps to evaluate it. Like if your CPC is going higher than you need to take steps to take it down to make your PPC campaign effective.

    Let me know if there is anything else ?

    Thanks
     
    asimfarooq633, Jan 23, 2012 IP
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