If you are looking for how to be more effective with your website, so you have better option of the search of the Internet, you need to know the difference between the functioning search engines and directories. When people do search for information on the Internet using search engines and directories, if your site is listed among the top 10 addresses in the search results, then you have much more chances of getting more visitors. It is therefore important to understand the operation of either tool. Directories : Previously there were certain websites to offer the service to categorize web pages according to an organization and classification issues. Directories show the search results almost always in alphabetical order, and are based on information provided by the Internet to register your website in the directory. This explains why the directories are not the contents of web pages, but a general summary to refer the site. When someone does a search by a keyword in a directory, this is compared with the contents of the database that works with the service, which contains the title of the website and a description of the counting of it, among other things . As a consequence, directories do not show the addresses of individual pages or isolated, but the website address that contains them. One of the first directories on the Internet was Yahoo, and as such that was only operated for several years. After the technology incorporated in its capacity as a search engine. In the present Yahoo maintains its directory service, but its emphasis is on services such as search engine. Facing with major competitive advantages of the search engines, directories that have survived on the Internet retain value and useful to users for their regional and thematic focus. They are devoted almost exclusively to categorize web sites in each country, for their regions or states, or by subject. Search engines Programs and services on the Internet evolved and emerged after the software known as "spiders" (spider) and "search engines" (English "search engine"). These resources are tools used by search engines, and each uses a different and particular. All "enter" on websites, and each "catch" different aspects. And information about the title of the page, other parts of the programming and other keywords in the programming ( "tags"). Over the time this technology has evolved and led to the algorithms in search engines. These are the kinds of programmatic role, which allows the search engine listings provide more relevant results for those who make the requests. In Interne Tip "A good position on search engines" is explained in detail how the search engines, but it's worth remembering that your most important function is based on the weighting of the relevance of the content of web pages, taking into account: ? Its popularity in the network (how many people use it more frequently recommended by many). ? The actual quality of the textual content of the website in question. The technology of "spiders" reached at its highest point of development with the arrival of Google, who introduced programmatic innovations (algorithms), which allowed him to become the most useful to search Internet around the world. In simple terms, the search algorithms may respond to a query with a list of websites whose content is truly relevant to the internet that makes the query. The technology of the browser has been involved in comparing several key qualitative aspects of all existing web sites to verify their relevance to the user. By "relevance" or "relevance" refers to the fact that if you have a website selling computers and this appears at the top as a result of a search for "alternative medicine" will probably get visitation, but they are not suitable for the web and the image of your business. The actual content of your site visitors who come directory interested in getting information about "alternative medicine". Where are we today? Another advantage of the search engines is that the algorithms are a flexible technology, which allows it to evolve over time and vary the search results, according to changes in the real world of websites. In other words, perhaps a website now appears among the first results of a search, but perhaps within a year, else it appears, because its content is better and more popular. Furthermore, although the quality, accuracy and variety of responses from the search engines have made him devalue these directories, the latter it still have the effect of providing results more manageable. " While a search engine provides a list of hundreds of thousands of sites related to a keyword (often overwhelming for the user), the directory shows a few dozen sites, which may be perceived as less stressful for a volume to consult. In any case, when promoting your website, it's worth using the services of all local directories as you can and at the same time, build your site according to the aspects they value more search engines.