PPC - Pay Per Click CPC - Cost Per Click PPC is used in the sense of type of advertising - PPC advertising. CPC is used in sense of the metrics used in advertising systems - “Your average CPC of the campaign is $1. If you will have any question, let me know!
The general meaning is the same. But each abbreviation is used in a different case, as I described above. If necessary, specify a question
Pay per click is an umbrella term which often refers to any form of online advertising. However, technically PPC describes the payment model where the advertiser pays an advertising platform whenever a user clicks on one of the ads. The cost of each click fluctuates every ad auction and is primarily calculated based on keyword bids, quality scores, and a few additional factors. The advertiser is only charged what is necessary to beat the ad ranked below it. Advertising platforms such as Google Ads, Facebook Ads and Microsoft Ads all utilized pay per click payment models. Depending on the ad platform, PPC ads can appear in search results, websites, videos, and social media feeds. The most common targeting method to determine where ads will appear is through keywords. Advertisers find the most relevant terms to their products or services and place a bid, which is the most they are willing to pay for a click. Ad ranking is determined by the winners of this silent bidding war. Each search and ad view is a new bidding war and rankings can differ each time. Cost per click is both the metric that measures the cost of an actual ad click and the name of a specific bidding model. Similar to PPC, CPC is often used to refer to online advertising, but usually only when talking about ads that use the CPC bidding model. One place this can be seen is in Google Analytics Source/Medium. Google Ads traffic shows up as “google / cpc” where “google” represents the traffic source and “cpc” represents that traffic medium. The multi-use of this term can certainly get confusing but contextual clues should make clear the intended definition.