Newbies in SEO should know difference between offpage and onpage SEO. Basic knowledge can always improve ours pratice. Onpage search engine optimizations are things that you can change ON your webpage. Title tag Header tags Bolding, Italicizing, Underlining Alt image tags Meta Tags Etc. Offpage search engine optimization comes down to basically 1 thing, which websites are linking to your website and how they're doing it. Anchor text uses in your link The title of the page your link is on The page rank of the page your link is on The "theme" of the website your link is on Etc.