I have 32 % new visitors and 0 % new users. What is the difference? For a long time, I assumed that users are visitors. As sessions are essentially visits. Help me understand This article says "users" are "unique visitors": https://www.seroundtable.com/google-analytics-sessions-users-18424.html Still don't get the difference between new visitors and new users. It sounds the same to me.
Here is an article that may help. https://www.e-nor.com/blog/google-analytics/google-analytics-new-labels-mystery-of-the-returning-visitors
Hi, Unique users is counted by a computer and the IP address associated with the computer, using "cookies" on the computer, and not by a person . unique visitor refers to a person who visits a Web site more than once within a specified period of time. Visits refers to the number of times a site is visited, no matter how many visitors make up those visits.