Difference Between Mass email marketing and Newsletters ?

Discussion in 'General Marketing' started by bushib, Apr 27, 2007.

0
  1. #1
    Hi there,

    I want to know that what's the difference between mass email marketing and sending the newsletters/articles to the subscriber's list.

    Any help will be appreciated.
    Regards
    bushib
     
    bushib, Apr 27, 2007 IP
  2. rcj662

    rcj662 Guest

    Messages:
    4,403
    Likes Received:
    97
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Subcribers are just that. They subscribe to newsletter. Email marketing could be people who sign up for something and get email offers.

    Some email marketing sites get emails off websites and lists. You could get spam list that is not good for your company or site.
     
    rcj662, Apr 27, 2007 IP
  3. aramiK

    aramiK Peon

    Messages:
    584
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    0
    #3
    If we are talking about forums - then its quite easy.
    Think of it like this

    Subscribers - Targeted users
    Mass Email - Less targeted users, more annoyed users etc.
     
    aramiK, Apr 27, 2007 IP
  4. anthonyn

    anthonyn Well-Known Member

    Messages:
    1,783
    Likes Received:
    23
    Best Answers:
    0
    Trophy Points:
    148
    #4

    Hi! Bushib,

    The main difference between Mass email marketing and sending newsletters is that in the case of Mass Marketing,you send or receive email containing offers of a product etc for which who had never asked for. Its a marketing oriented email send in the form of spam. Its Illegal.

    In the case of News letter, it is you who have subscribed to receive more or new information of a product.This offer send to you in the form of email, is sent only with your permission. So these emails are more customer oriented and ethical from business point of view.
     
    anthonyn, Apr 27, 2007 IP