Difference between Last Click or Direct Conversion Value and Transaction (E-commerce)

Discussion in 'Google Analytics' started by Kostas Kostalampros, Oct 16, 2013.

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  1. #1
    Hello people

    Could someone help me figure out what is the difference between Last Click or Direct Conversion Value and Transaction (E-commerce)?

    I see different numbers on my GA reports and cannot think of any logical reason.

    Many thanks
    Kostas
     
    Kostas Kostalampros, Oct 16, 2013 IP