I understand the differences when its several words within the keyword. But whats the difference between "mp3" and [mp3] only mp3 would mean that other words could come before or after and [mp3] means exact match. But what is "" (phrases) in this example with only one word? Thank you
[mp3] would trigger your ad if the search was only mp3. "mp3" would trigger on other searches containing the word mp3. So there is no difference if your keyword is one word or many. Not that I'd use a one-word keyword.
So? Whats the diffeerene between "mp3" and just mp3 then (broad). Keyword tool gives differen monthly searchs on mp3 "mp3" [mp3] But what is the difference between broad and phrases match when its only one word?
"mp3" is going to need a user to include the term mp3 exactly within their search query for your ad to possibly be displayed. With mp3 (broad) your ad may also display when a user searches what Google considers to be a synonym, typo, or related word, e.g. mp4, m p3, mp3s. What I'm unsure of is if there any difference between +mp3 (modified broad match) and "mp3". Looking at the match type rules, I would say that there shouldn't be but I don't know what the official response is.
"keyword" will return keyword phrases in google keyword selector tool, and [keyword] will return exact.
Yup... as mentioned quotes will return phrases, and the brackets will give exact. It's just like if you hit the - button, that would cause all the results to show up excluding that word.
The order of preference is exact, phrase, modified broad, and finally broad. I search mp3. I think we all understand that [mp3] has a chance at being triggered. I search mp3 dead singers. There's a greater chance that your "mp3" triggers an ad than if you had mp3 as a broad. It's the "closest" and "best" match, even if it's just one word. Your broad match would likely trigger for related searches, likely anything with mp4 for example or pm3 for those who can't spell or suffer from dyslexia. The search query report would tell you what people actually used. The modified broad would trigger only on correct spelling but does include plural forms so it likely would trigger more often than the regular broad match. But the phrase in my opinion would be triggered more often. I'm looking at my database and can't find any instances where a client used a one-word keyword in all three match types, if they knew about match types at all. I certainly would not have so I can't really answer your question but the above is what I believe would happen. There would be no need to use the broad and phrase types as in effect, they would be equivalent.
If you already have inserted a keyword with both phrase and broad match - you can test which one of the matches trigger a certain search term through: Reporting and tools --> Ad preview and diagnosis tool Play with it a little and you'll might get an answer. But, as Lucid Web Marketing mentioned, leaving a single-word-broad-matched keyword in an active status might not be a good idea...