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Difference between Impressions and Clicks in Google Webmaster tools?

Discussion in 'Reporting & Stats' started by anushawallpost, Sep 21, 2012.

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  1. #1
    I am using google webmaster tools to my website. But I don't exactly what is meant by impressions and clicks? Any idea? And which one is important?
     
    anushawallpost, Sep 21, 2012 IP
  2. imfusa

    imfusa Active Member

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    #2
    Impression = is when the user sees your link but doesn't not click it, so it doesn't enter in your website.
    Click = is when a user clicks a link that is triggered from a keyword, so it visits your website.
     
    imfusa, Sep 21, 2012 IP
  3. anushawallpost

    anushawallpost Peon

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    #3
    Thank You. It's really great info for me.
     
    anushawallpost, Sep 21, 2012 IP
  4. Cyberdog1

    Cyberdog1 Peon

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    #4
    Clicks are obvious and Impressions are simply how many times a page has been loaded with your ad on - i.e. viewed
     
    Cyberdog1, Sep 23, 2012 IP
  5. pcychai

    pcychai Greenhorn

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    #5
    Another important measurement is the Clickthrough Rate (CTR), where you divide the # of clicks by the # of impressions. The higher the CTR the better!
     
    pcychai, Sep 23, 2012 IP