Difference between Exact/Broad Match

Discussion in 'Google AdWords' started by create11, Jan 13, 2008.

  1. #1
    Let's say my keyword phrase is 3 words long:

    blue tennis shoes

    If I upload the keyword in a different order, such as: tennis blue shoes - and select Exact Match, will this ad still be shown up if the user searches for my keyword in the order of shoes blue tennis?

    hope that made sense
     
    create11, Jan 13, 2008 IP
  2. stevefox

    stevefox Peon

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    #2
    To answer your question directly...nope.
     
    stevefox, Jan 13, 2008 IP
  3. vstar

    vstar Well-Known Member

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    #3
    No it won't

    But if you use Broad Match, it will
     
    vstar, Jan 13, 2008 IP
  4. sem-consultant

    sem-consultant Peon

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    #4
    it will show only if you use phrase match or broad match for exact match you need to enter the keyword exactly in the same order and same words..
     
    sem-consultant, Jan 14, 2008 IP
  5. CustardMite

    CustardMite Peon

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    #5
    It won't show up on Phrase Match - that still needs the words to be in the same order.
     
    CustardMite, Jan 14, 2008 IP
  6. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #6
    "tennis blue shoes"

    Broad match - It will appear if someone even writes "free tennis blue shoes"

    Exact match - your ad will only appear if someone types "tennis blue shoes"

    Phrase match - the words of the keyword have to be typed in the same order in the search bar, then your ad will appear
     
    bl4ckmaN^, Jan 14, 2008 IP