Hey Guys, Recently, I noticed that few peoples are doing mistake to understand this diff and especially why exact match used when individual keyword research has taken it. Let me tell you the diff here. Broad Match: Simply, the number of monthly searches containing your KWS in any order with any number of other words. For example: "Article writing" - It include search traffic for "article writing - article writing service - e zine writing service - Get article writing job" Phrase Match – The number of monthly searches containing your KWS in their particular order with any number of extra or other words. For example: "Article writing" - It includes search traffic for "article writing service - Need article writing service - Writing better article (This one is count in Broad match) Exact Match: The number of monthly searches containing your Exact KWS in their exact order with no extra or other words added in the search. For example: "Article writing" - It include only the search traffic for the exact keyword phrase article writing. Thanks and Regards, --Dilon