white hat- -completely follows search engine rules and policies -more frequently used -make long term investment of website -its also known as ethical seo Black hat- "Black Hat" search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner. -breaks search engine rules and regulations -creates a poor user experience directly because of the SEO techniques utilized on the Web site unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
black hat seo means a guy/girl wearing black hat with having knowledge of search engine optimization and white hat seo means a guy/girl wearing white hat with having knowledge of search engine optimization hehehehehe just kidding, just search on google you will find the answer or search on the forums.
White hat- -completely follows search engine rules and policies -more frequently used -make long term investment of website -its also known as ethical seo Black hat- "Black Hat" search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner. -breaks search engine rules and regulations -creates a poor user experience directly because of the SEO techniques utilized on the Web site unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
White hat accepts the search engine rules where as Black hat never follow the rules White hat is legal technique where as Black hat is illegal.
White hat means doing On-page Optimization with follow Google Standard rules for On-page optimization. And Black hat SEO means doing On-page Optimization without follow Google Standard rules.
Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. For example, keyword stuffing, invisible text and doorway pages. White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices.
All the above and more with black hat (especially to extremes) being careless and white hat being careful
Black hat SEO uses unethical technique which may help you getting rank in SERP, but its effect never lasts. It may completely ban your website from search engines whereas white hat SEO methods have many reasons to prove its successful worth. These methods are completely legal for which it effects in long term. So always stay away from balck hat SEO and adopt white hat SEO techniques.