Difference Between Adwords Professional & Reseller???

Google Adwords Professional are those who've qualified and passed the exam. They provide Adwords management services to customers.

Now, there's a new breed called Google Adwords Resellers, i.e. appointed and trained by Google themselves. This group gets a 20% discount (hence commission) but have an annual sales target to achieve.

Why is Google setting up 2 groups to compete with each other? Doesn't the Resellers have an advantage since they can charge $0 service fee and yet make money from the 20% discount?

 

Because at the end of the day all the money flows back to Google. It's win win for them.

 

So my assumptions are right? Google is screwing GAPs by appointing resellers?

 

I suppose you could look at that way, I don't. They can co-exist.