Thanks for your reply. So for example a site a.com offers 1 month membership for $10 and offers a FREE trial. Sale is when the user joins for atleast a month, lead is when they join for trial, correct ? I dont think so.
the lead can be a free or paid trial, a form submitted, a free registration, a newsletter subscription or anything like that
Yes, a lead often is the act of collection of targeted information and a contact which hopefully ultimately leads to a sale.
a lead is someone who would 'probably' become a sale. a lead can end up not buying anything. targeted visiotrs are ;leads. subscribers to your newsletters are leads. someone who request a free sample of perfume is a lead.
a lead is just that a lead that can be in the form of email, name, address and even include the need of a credit card or some other information (sometimes a purchase). While a sale is just that strictly a sale.
In our business, a lead is a form sign up without any cost to the surfer. A sale is when something is purchased, with a cost to the surfer.
Pay Per Lead programs are like lets say if i am offering web hosting services so i may give 30 day trial period to ensure the customer that what they are buying are worth what they are paying. Now when customer doesn't buy the product but just give try which can eventually lead a sale is called Lead Program. While sale program is just you get money when you may sale. Pay per lead may be just sign up program as well it all depends on the industry and niche. Thanx