Did you know that adsense Pays %78 to everyone?

The New York Times reports that Google's AdSense pays Web publishers 78.5 cents on the dollar. (Thanks Problogger). My question: Do all publishers get the same rate? I've been told that big publishers get rates like that, while small fry get one quarter as much. Anyone know?
Here is the Full Story

 

If you're smartpriced then you'll get less than that

PS: this new is dated on January 16th, 2006

 

This information has been out for a long time but every other week someone else asks what percentage Google pays out. I don't think being smartpriced means you'll get a smaller percentage of payout, just the cost advertisers pay when someone clicks an ad on your site is less.

 

Thank you very much for your information

 

You are correct. When a site is 'smartpriced' the advertiser pays less for the click.

 

Adsense has the option to display a blank image or alternative ads if no ads are available. The same needs to be done for smart pricing. If they are going to dish out smart priced ads, then give us the option to display something in place of these smart priced ads.

 

Excellent point I agree

Also I have a difficult time believing that they pay as high as 78%.

 

It can't be true, I usually get 0,001 up to 0,3 $ per click. I know that my friends invest fortune to AdWords, all of them pay 0,5 up to 1 $ per click. Sometimes I get even 2$ per click but I believe that its a random "bonus" just to make me happy and make me think that I usually get much

 

Wow, 78% it's so high, thanks for adsense

 

i thought google pays lot less than that for which they don;t like to talk about it. still kinda doubt about 78% payouts as google has big expenses. they spend millions fighting click frauds and other scams. so if the number is 78% of net profit, then could make more sense.

 

Thanks for the post. I was looking out for it since long.

 

great post well done

 

google pays you 78%?? Keep on dreaming!!
Payout rate: 20% for small fish - 80% for real BIG fish

 

I'm interested if those figure's are for every publisher also, can't help but think it may be smaller for us small frys

 

Seems about right...when compared to other ad networks that advertise a 50-60% payout... and G is paying 2-3-4 times what they pay...

 

In the end, no one really knows for sure - not even Google.

 

For small players it will pay 3 - 5 cents for dollar.

 

Seems about right, I was thinking in that range. Some people will get less, usually the ones who have got red flags in there account. Big people will obviously want more if they are premium publishers.

Personally affiliate marketing is the way to go. Usually always pays more, but is slightly harder work. But I always like the feeling of someone visiting my site and clicking a link.

 

I heard that google pays differently only links.