Data released yesterday shows that a massive 43% of searchers click on the top result returned, and nearly 75% of them only click within the top 5 results. SERPs click-thru rate analysis I'm wondering whether any of you have experienced a massive jump in CTR with a small change upwards/downwards in your SERPs? I for one have a client ranking #9, which seems to be the worst place to be on page 1! I'll report back if things change with an improvement!