I ran some FB ads for my wife's blog Fan page this weekend. The ads were a like campaign so i was just trying to have them like the page. I have a few questions that i can't seem to find answers for. In the ad results it shows one ad got 119 clicks. In the actions part for that ad it shows 81. 30 actions were likes, and about 40 were photo clicks on the ad. The remaining actions show as page post like and share. My first question is how do i see what all the clicks were because the actions only add up to 81 and not the 119? Also, one disconnect for me is this ad had a lot of clicks but only a few likes in percentage to the total. Is that normal for a like campaign? Finally, am i really being charged a click once they are on my fan page for that ad and share or like a post as it's showing in the actions or am i interpreting that wrong. Appreciate any insights as i'm trying to really figure this out.