My CPC's are increasing, could this be because of the Holiday season and people battling for clicks or is Google good for us and increasing the minimum CPC for more keywords? I think the results are quite significant, 300% in most cases.
Probably has to do with the holiday season, some advertisers probably raised their budgets while other more corporate businesses take things slow. Since I am primarily in fashion/beauty/trend related fields it's probably a Christmas trend.