Hi In September my sales dropped almost instantly by 50%. At this time I had not made any major changes to my site. The website is www.stardustkids.co.uk. There are no penalties on my site. Since then my PR has dropped from 5 to 3. I am still getting hits but they are down by around 30%. I am working hard on an onsite and offsite SEO strategy. But I just can't understand how my website could be so instantly effected. I do have another site which links to this site and does have high penalties. I bought the domain not realizing it had penalties. Would this link from a penalty site to my main site damage the main site? Thank you in advance for your time.
better change the meta tags for your site and keep on promoting your site in famous social networking sites.
May be. Linking to a bad neighborhood could be a problem for page rank decrease. Google gives huge weight age to the sites you are linked with. I would recommend you to remove the link of your main site from the penalty site and see the effect. As you said you are working hard on SEO, then this step could solve your problem.
Sometimes nothing might go wrong and your web ranks might still be solid and cool but the changes in earnings are due to the changes in web searches because some ups and downs are there to experience in this connection. As an example, even the Google AdWords tool would display different results and stats if you check them in different months.