When I started my first large web development project (Namecake.com) I was under the foolish impression that it would be relatively simple to grow the site into a popular destination where eager buyers flocked to see what fabulous domains i was offering. I'd had some experience with running minisites and not only were they a doddle to look after, some of them were receiving over 300 uniques a day. How much more difficult could a larger site that's actually selling something useful be? To read the rest of this war story please visit the following link: http://www.namecake.com/web-development-war-story-building-a-popular-site-sure-is-hard-work/
Large sites can definitely be a challenge. Gettting the coders to build the thing to your specs seems to be one of the first hurdles.