I dont think there is a forum area for this type of question, but i figured you guys would know best: I have been approached by an advertiser that used to target my site heavily via a PPc advertising network that I'm not currently using, and they have asked me for pricing for direct advertising. Their product is very well targeted to the majority of my visitors I have one vertical slot open, which receives about 235,000 impressions per month. So, how do i determine what a fair price would be ?