Determining Actual Value and Ad Value For Directory

Discussion in 'Directories' started by ilikenwf, Jun 13, 2011.

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  1. #1
    I have people wishing to purchase ads on my directory in the form of banners. My directory has a very good alexa rank of 25,699 and a pagerank of 3, with lots of uniques monthly.

    That being the case, how do I determine site and ad value? I've tried posting in the appraisal section but no responses.

    I need to determine actual site value, and what my ad prices should be so that they'll be fair but accurate in relation to my site's rank and linking power.

    I don't really put much stock into what these say, but Tip Top Directory is currently valuable...I know probably not worth near $93k like this says...but you never know.
    http://www.webworth.info/tiptopdirectory.com
     
    ilikenwf, Jun 13, 2011 IP
  2. lakum4digital

    lakum4digital Peon

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    #2
    lakum4digital, Jun 13, 2011 IP
  3. CReed

    CReed Prominent Member

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    #3
    80% of your traffic is from countries that are of no interest to many. Might be valuable to some, but not to advertisers I know.
     
    CReed, Jun 13, 2011 IP
  4. WallaceYeung

    WallaceYeung Notable Member

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    #4
    i can believe that if anyone use the website webworth.info before buying a website.
    it's a joke, anyway. ;)

     
    Last edited: Jun 13, 2011
    WallaceYeung, Jun 13, 2011 IP
  5. mike_moor

    mike_moor Guest

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    #5
    I think the add value will depend on the kind of visitors to your Directory. If you have a niche Directory that's all about vintage motorcycles or something like that then I would believe that you can charge more for ads because relevant ads are displayed to an audience that's already there because they are intersted in something on a specific topic.
     
    mike_moor, Jun 14, 2011 IP
  6. ilikenwf

    ilikenwf Active Member

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    #6
    I'm not the one buying, someone else is...

    I feel like everyone else here is just trying to promote their own stuff or be a troll towards me. Webworth I don't take seriously, I was tossing it out because it grabs PR and alexa rank. This is why I never come to DP anymore, everyone is either using a bought account to promote their own crappy site, trolling, or just a plain jerk.
     
    ilikenwf, Jun 14, 2011 IP
  7. CReed

    CReed Prominent Member

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    #7
    So by sharing an opinion I'm just a jerk? No biggie, just hinting that your Alexa rank is really skewed/lopsided and would not be a good metric for many advertisers I know. If a potential advertiser is interested then the two of you should come up with a figure that is satisfactory to both of you. That's the only ones that matter anyway.
     
    CReed, Jun 15, 2011 IP
  8. ilikenwf

    ilikenwf Active Member

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    #8
    I was more griping about the guy who tried to get me to join his ad network...lol...

    Anyway, I know - but really I mean, if someone wants to buy ads, I will sure as heck sell them!
     
    ilikenwf, Jun 16, 2011 IP
  9. wekop

    wekop Peon

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    #9
    increasing traffic in advertising should be relevant and well
     
    wekop, Jun 16, 2011 IP