It is always been said that almost above 60% of the website traffic come from search engines. So new webmasters and developers try their level best to submit their site to search engines, increase page rank, etc. But in this process more than half of the people fail to do so. Here is the need for for a systematic planning and development pattern to build a successful website. So here, I am going to explain you the system pattern. When you design a website, it's easy to focus on what your visitors are going to see. What you have to realise, though, is that you're going to have another kind of visitor with a completely different agenda: they're not going to be looking at your pretty logo and they're not going to be passing judgement on your background colour. What they're looking for is the content and structure of your page. They're the search engine spiders, and they are in control of probably the largest section of your traffic. You need to please these spiders if you want your site to be successful. Here's how you can do it. Make Your Structure Clear. Resist the temptation to lay your page out in non-standard ways: you want it to be very clear to the search engine where the navigation is, where the content is, and where the headings are. As a rule, put navigation first in your page. Always use the heading tags (h1, h2, etc.) for headings and sub-headings. Avoid using generic span and div tags and only making things clear to the user through CSS font sizes: instead, use every 'semantic' HTML tag that applies to your content. If you're quoting someone, use the blockquote tag; if you're posting program code, use the code tag. Search engines love this. Keep Keywords Consistent. It's not usually worth deliberately saturating your content with keywords in hope of a higher search ranking – the engines have pretty much wised up to this tactic – but do make sure that your keywords appear consistently when they occur naturally. For example, for these articles, I have stuck with 'website' throughout, as suddenly writing 'web site' instead would bring down my rankings. HTML and Javascript. It's worth noting that search engines read HTML, but they don't, in general, read Javascript. That means that using Javascript to insert text into your page is a bad idea if you want search engines to see the text. On the other hand, you might want to have just the text in HTML and insert all the other parts of the page with javascript: this will tend to make your page appear more focused, although you should be careful not to insert navigation links this way if you want the search engines to follow them. Use Meta Tags. Yes, meta tags are out of fashion, and search engines pay no attention to them any more when it comes to ranking your site, but they're still important in one way: the meta description tag is still often used to decide what text search engines' users see when they find your site in their results! This can be just as important as the ranking itself – write something here that will look useful to the searcher, and you're more likely to get them to click-through. Don't forget that, while search engines are just machines and algorithms, the end result of it all does involve a human decision: to click, or not to click? Avoid Splash Pages. You might think it's a great idea to have a 'splash' page displaying a full-page version of your logo (or an ad) to every user who arrives at your site, but search engines really hate that. Using this trick will get you ranked far lower than you would usually be, so you should avoid it – it's annoying to visitors anyway. Include Alt Tags. Any time you use a graphic, include alt text for it – especially if there is text in the graphic. Remember that, as far as search engines are concerned, all your graphics might as well just be big black boxes. Test by removing all your graphics and seeing if your content remains relatively intact. If it doesn't, then you'll be turning search engines away. Finally, Write Great Content. The key with modern search engines (and, at the same time, the thing you have least control over) is how many people decide to link to your page from their page. How can you make more people link to you? Make your content useful. Make it something they'll want to quote on their blogs. Content is more King than it's ever been, and the best way to design for search engines is to make your content really stand out.
I would also add that if you are using a lot of script codes in one place you might want to condense it into a file (eg. myscripts.js) and then put in a simple Html call to that script file so the spiders don't "see it" or ignore it and do not add this into their rating of the whole. This is usually more for things such as banners which would not need to be looked at in any case, but as they are usually Javascript (Google Ads, Yahoo, Etc.) you might also be able to find a javascript rotator to plug in and make this work for you to boot.
That's a good start, but there is so much more to ranking for competitive terms. Crafting page rank internally with link structuring, title tags are still very important for rankings, dynamic (frequently changing) content is important, sitemaps help, increasing the size (quantity of pages) is important, including terms that relate to your main keywords is important; foot/feet, baseball/bat, etc. W3C compliant code (some may argue this point) building link popularity with proper anchor text that isn't ******, (otherwise you're wasting your time) Design and content that positively affect user statistics such as (bounce rates, depth of visit, length of visit) (again, some may argue this point but it never hurts) search engine friendly urls such as ********.html image file names such as ******.jpg as well as alternative text and ****** Limit outgoing links or use ******* and the list goes on and on and on. There are over 100 metrics that I firmly believe that Google and other search engines are looking at to determine search engine rankings. I'm learning, testing and predicting new metrics every week. If you're extremely interested and want me to fill in the blanks, or craft custom reports that are specific to your website and share the rest of my knowledge, PM me