[Mods feel free to move this where ever you think is best] This is going to be a convoluted question, so bear with me. [big huge hypothetical example] So, say I wanted to make a pet website. On the site I would offer all sorts of info about pets. Then I could get into breeds. On the site, let's say I wanted to offer dog catcher advertising. But I don't know how in depth I want to go. Maybe 3 levels of advertising: regular placement ads and charge for where the ads are located on the page i.e. top, above the fold, below the fold, sidebar, etc form ads: where customer fills out a form and the dog catcher list is in drop down and when they submit, it goes to my database and I charge the dog catcher for the info page ad: where a customer clicks on a dog catcher and I have a page set up for him, and they also can fill out a form for that dog catcher right on his page, so I charge for both the page and for the info First of all is that a good idea for levels of advertising? So then the question is, If I wanted to implement that, would that be a straight html/css/php thing? or go with a CMS?