Hey all, first time poster here. If all goes well with my new client, I'll be posting here indefinitely . I'm a graphic/web designer, not a SEO specialist or anything However, I was contracted to help market the product line of a company that specializes in teamwork training. Their new products are web apps that help people understand their teamwork system. Right now, the products are merely seen as supplemental to their consulting business. I was brought on to help turn these products into real profit-makers. So, I have a good product with stagnant promotion. I want to portray the company as very active with the development of these products. I want to have a constantly-updated blog, newsletter, facebook, twitter, forum, etc. I like the Direct2Dell blog, where there is active participation with the customers and their feedback. Any ideas on how I should go about promoting this product? For those thinking TLDR: - Designer contracted to market new product line - Products are educational materials - They are good, but there is no promotion behind them - I want to make the company appear more active - Blog + newsletter + social media... - What else? Thanks!