Demystifying the Adwords aution

Discussion in 'Google AdWords' started by heavyweight, Aug 11, 2009.

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  1. #1
    Hi there,
    If you don't have a clue how this exactly works, then check this out:
    http://www.youtube.com/watch?v=K7l0a2PVhPQ
     
    heavyweight, Aug 11, 2009 IP
  2. smileybones

    smileybones Active Member

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    #2
    Ok now I'm confused. This video tells that Relevance has nothing to do with the CTR: they are just two different components of the quality score. The relevance is determined by the ad relevance + landing page relevance.

    So why do I have keywords with low QS because of the poor relevance, while the landing page and ad ARE relevant (Google says 'no problems'). If the relvance is "ad + landing page' then how can it be poor when both the components are relevant? There are no CTR stats yet for the keywords.

    Am I missing something?
     
    smileybones, Aug 13, 2009 IP