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Everyone knows SEO is crucial for companies and online academies, but I have never seen anyone giving detailed lectures on how to do SEO for one's own or clients' sites.
I always come back to my favorite cliché: SEO gurus are the shoemakers who go barefoot. If you're a real SEO guru, just show me the website you personally own that's making you millions and I'll happily let you touch mine. So far, not a single one has volunteered.