Demographic and Behavioral Targeting

Discussion in 'General Marketing' started by vikasphonsa, May 1, 2011.

  1. #1
    How can I get demographic and behavioral information about the users of various websites ? For example, say the target market for my product/website consists of 18-35 year old males, who are interested in video games and online video sharing. I want to select websites that are frequented by such users, so that I can place banner ads on those sites.

    How do I select such sites. I have checked out Doubleclick's ad planner, which gave some limited information.

    What other sources provide such information about websites ( ad publishers ) and can help plan a targeted advertising campaign ?

    Thanks in advance,
    Vikas Phonsa
     
    vikasphonsa, May 1, 2011 IP
  2. blogaboutnothin

    blogaboutnothin Peon

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    #2
    Doubleclick should be able to offer you this solution. Look further...
     
    blogaboutnothin, May 2, 2011 IP