Deleting Zero Impression Keywords

Discussion in 'Google AdWords' started by kpraveenkumars, Mar 1, 2007.

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  1. #1
    Suppose you delete 0 impression keywords on Google Adwords Account.

    what impact will it have on the Account Performance

    Regards
    Praveen
     
    kpraveenkumars, Mar 1, 2007 IP
  2. m1l

    m1l Active Member

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    #2
    No impact but I'm intrigued as to why you think there would be.
     
    m1l, Mar 2, 2007 IP
  3. enginez

    enginez Peon

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    #3
    Because we do not know every factor Google uses in judging our ad groups, there's a tiny remote possibility that zero impression keywords have a negative impact. I always delete anything that has gone months without an impression - this also helps remove unneccessary clutter from my account
     
    enginez, Mar 2, 2007 IP
  4. seodelhi

    seodelhi Active Member

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    #4
    you can only know a keyword not providing impressions in search network, what if the ad is also running on content. There is no way you can find whether a keyword has got triggered an impression on content or not. If there is and anybody knows, then plz comment.
     
    seodelhi, Mar 3, 2007 IP
  5. hoper

    hoper Peon

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    #5
    I also delete them...more often...like one day...but no idea if it affects the QS. :eek:
     
    hoper, Mar 3, 2007 IP
  6. Adwords_Pro

    Adwords_Pro Banned

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    #6
    From my experience, Zero impression keywords don't affect QS.
     
    Adwords_Pro, Mar 4, 2007 IP