Deleting Keywords

Hi,

I am restructuring a campaign with quite a bit of history. I'm moving some of the keywords to a much more targetted ad group.

1. Should I delete the original keyword or just pause it?

Secondly, when I add the 3 match types in Google Adwords editor, I get the warning message "This keyword is the same as another keyword, though with a different match type"

2. Should I just ignore this warning, and go with the 3 match types, broad - phrase and exact?

thanks.

 

I will suggest you to just pause it so you can use it later.

 

If you are going to want to bid on the different match types then ignore the warning.