We are about to start out our affiliate program and warrant suggestions from the experienced ones among you. What are the ideals to aim for in a successful affiliate program?
If you have back end products to sell, I'd suggest you starting out offerring a high commission (75, even 80%) to build your list database quickly. Then the money from the back end sales will be 100% your to keep!
DatingGenie, The affiliate program complete depends on your business model and product/service offering. What are your profit margins? Do you sell recurring contracts or generate revenue via one-time sales? Is your product digital and easy to distribute, or does it weigh a ton and require a distribution network? Just remember that an affiliate program is a marketing campaign. Run a blitz PPC campaign or do some testing and find our what % of revenue you can responsibly afford to put in marketing. For digital products with low overhead and production costs, commissions are higher - generally because it's harder to push a sale or there is a massive amount of competition. Either way affiliates will go were the money is - but the good ones care about support and the quality of the product they sell. A good start once you know your commission offering is to build a support network (why not start a thread here on DP?) and focus on keeping a low return rate and high customer satisfaction. Good luck! Here's some great insight: "A testimonial is 15x more persuasive than an advertisement."
Good conversion rate on any traffic... Better EPC and CTR than average programs in the niche... And than it must pay on time, provide good support and marketing materials and good stats showing as many details as possible.
Unlike traditional advertising,The affiliate program involves three parties: The seller (advertiser) site — the site that gives you the permission to promote its products (services). It pays you a commission for each sale that was driven by you. The affiliate (publisher) site — that's your site. You place affiliate links on it. Some of your visitors might click on them and eventually buy. The customer — is driven to the site of the merchant through affiliate links that reside on your site. Using affiliate programs, you can get paid in several ways as per click,per sale.......... Technically, the money will come: -Directly from the seller site. -Through affiliate networks (brokers) that also help you with money management and tracking services, in exchange of a commission.
Definition of Good Affiliate Program: The good affiliate program tracks properly and convert well, very transparent system and co-operative affiliate managers, and pays in time as per the terms.
And make sure you have quality products (will also attract affiliates 'cause it can make their job easier).
Hello and thanks for the very good replies and insights. We have taken care of the following: 1. Excellent affiliate tracking software 2. 90 Day Cookie Protection for all visitors,. 3. Direct no-delay Payment by Paypal or Moneybookers as soon as you reach the min $50 limit 4. Commissions, well I am positive we can boost them to a higher number as we are starting out at only 20%. I will arrange to boost that to 35% by Monday as a minimum and then rising upwards. Thank you for your suggestion there. 5. Site is a standard purchased software with heavy customizations for our business model. Reliable, stable and hosted on our own dedicated servers out of Los Angeles. 6. We have also incorporated perpetual commissions for the affiliates. Each renewal also gets the same commission as the original. So whenver your customer renews their account, the commission is immediately reflected in your affiliate account, including subscription details. We have also provided 12 hours live chat support for all members and Affiliates. This is a unique offering in this industry. We wish to build confidence and ensure that our affiliates are also able to get very good returns for their efforts and partnership. If any of you would like to discuss specific terms please do contact me at any time and I am positive we can come to some arrangement mutually satisfactory to each one. Warm Regards, Mark Morgan Affiliate Manager Dating-Genie.com
Hello Everyone, We have taken heed of the comments and suggestions here and upped the commissions to 50% with instant payout. Now waiting to see if thats incentive enough for anyone to work with us.
1) Quality, Round-the-clock support 2) High epc 3) On Time Payouts 4) Daily/Weekly Updates 5) Keeps in contact with pdubs
It would do if you start paying even for the visits we give you. Like cpm. It could be less like 1 cent per view.