Define what makes your business UNIQUE

... and tell it to the world

Hi there,

Today I would like to tell a few words about the concept of Unique Selling Proposition.
One of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client.
When you differentiate your business, you make it memorable and credible. It helps your prospects to quickly understand what sets you apart from your competitors.

Keep in mind that if you are able to determine what makes YOUR business unique and then tell your clients why that's a benefit for them it will put you in an incredible position.

Trust me, it's really worth thinking about it

 

In some ways my business is really just me writing and selling e-books on amazon and my websites for now, but what I do to set it apart is make my work the highest quality, and I focus on giving back and helping people when I used to be a spammer.

 

Hi:

With the hundreds of millions of businesses all over the world today, it's difficult to stand out with your unique selling proposition (USP). Online businesses as well as brick and mortar businesses all should have a USP, but many fall short over the long haul.

Develop a USP that appeals to a target market and stick to it.
Chances are there are 10 or more other businesses with the same USP. You may be saying, then in reality it's not a unique selling proposition.
It will be unique to some customers and other customers will have seen it before perhaps in another state, another country, or another medium (music, video, social media platform, etc.).

The key to success with your USP is consistency.
If you are consistent with your message day in and day out then eventually over time your USP will drown out the others and people will think of you or your product first. It's called top of mind awareness.
Learn what your audience wants, build a USP that appeals to them, and over time you can earn their trust and respect to develop a lasting business relationship with them.

Dan

 

Exactly !! If you are the only small business in a sea of “me too’s” that truly expresses the unique benefit that you bring to the table, it will make a huge difference with your competitors

 

I have a lot of patience for people that are new to web design and I don't mind holding their hand while they learn.

 

SarahK: Well said. Good points to consider in local businesses... Thanks... Dan