Define Internet Marketing.

Discussion in 'General Marketing' started by GULLIVER, Dec 15, 2006.

  1. #1
    Hi

    people could you please give your definitions of Internet Marketing. What is it, what does it mean, what are the levels?

    Some days ago I had an interview for a job, and the interviewer asked me the definition of Internet Marketing. I told him bla blaa bla, what I learned from this forum, but she didn't agree with me.

    Please right your comments.
     
    GULLIVER, Dec 15, 2006 IP
  2. drig

    drig Peon

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    #2
    http://en.wikipedia.org/wiki/Online_marketing

    "is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, and article marketing."
     
    drig, Dec 15, 2006 IP
  3. daboss

    daboss Guest

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    #3
    marketing can be done via so many channels... print, radio, tv, etc.

    the internet is another channel - i.e. internet marketing. ;)
     
    daboss, Dec 15, 2006 IP
  4. GULLIVER

    GULLIVER Well-Known Member

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    #4
    thanks. now if you can define for me the goal of internet marketing (besides selling goods and services)

    regards
     
    GULLIVER, Dec 15, 2006 IP
  5. daboss

    daboss Guest

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    #5
    the goal of internet marketing is to reach out to as many people as possible who frequent the internet... ;)

    just like the goal of print marketing is to reach out to as many people as possible who read magazines and newspapers...

    of course, after you reach your audience, you try to get a message across... e.g. sell them something...
     
    daboss, Dec 15, 2006 IP
  6. Correctus

    Correctus Straight Edge

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    #6
    The goal of Internet marketing is to make your word known and reach the larger audience. Make them know about your products, services, vision and about the quality of your work.

    Thats about it

    IT
     
    Correctus, Dec 15, 2006 IP
  7. franke1

    franke1 Guest

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    #7
    Internet marketing includes all activities related to driving website traffic. Search engine optimization (SEO) is just one of many Internet marketing services which includes pay-per-click management (like AdWords or Yahoo!/Overture), inbound linking campaigns, online banner ads, industrial directory linking, and traditional forms of advertising including mailers, ads and more to drive traffic to your site.
     
    franke1, Dec 15, 2006 IP