On Page Optimization is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content. On the other hand, Off-page Optimization is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Here are some parameters which might help you to understand better, i am sharing it from (h t t p : / /blogs.weblinkindia.net/2010/11/11/web-design-seo-sem-components-and-advantages/) * On-page optimization parameters o Website should be W3C compliant o There should be no broken links o Make your website’s content natural and unique o Effective placement of important keywords o Appropriate HTML tags should be included on a page, like: + Title tag + Meta keyword tag + Meta description tag + Header tag * Off-page optimization parameters o Link building o Directory listings o Press releases o Blog contribution o Article writing
The first is building links to drive traffic and second is optimizing your page for the Search engine .
On page optimization 1) Do a keyword research and find the relevant keyword for your site. 2) Increase your website contents with more relevant keywords and increase internal linking 3) If we use any images or pictures you will have to use Alt attributes, and define TITLE Tag of the web page and Meta keywords and Meta description. 4) Use h1, h2 tags. 5) You can define Robot.txt file and sitemap.xml file on webmaster tool it will be easy to index your WebPages Off page optimization 1)Do link your site with quality backlinks 2)Submit to blog, directories, articles, forums, press release
its always confusing in SEO for beginners Actually, On-page SEO is a lot easier than off-page SEO because you have more control over internal elements than external ones. It’s often just a matter of knowing which to tweak to make your site more favorable for the search engines .
On page optimization is nothing but optimizing your website page to rank well in search engine results which includes 1.Url Suggestion 2.Meta tag optimization 3.Content optimization 4.Image and Anchor text Optimization 5.Folder suggestion Off page optimization is done to increase the back links of your website which includes 1.Article submission 2.Directory Submission 3.Bookmarking 4.Blog commenting 5.Forum posting
On-Page SEO Checklist * Always start with keyword selection, research and testing * Meta Description tag * ALT tags * H1 tags * URL structure * Internal linking strategy * Content * Keyword density * Site maps, both XML and user facing * Usability and accessibility * Track target keywords Off-Page SEO Checklist * Always start with keyword research, testing and selection * Use Keywords in link anchor text * Obtain links from high ranking publisher sites * One-way inbound links (not link exchange or reciprocal links) * Different keywords in your link-ads from the same site * Gradual link building technology (no growth spikes) * Use relevant keywords near your inbound link (contextual relevance) * Deep linking (from multiple pages to multiple pages) * Target a large list of keywords (5-500+) * Link from sites with a variety of LinkRanks * Track active all keywords and refine strategy as required * Discontinue campaigns if ranking does not improve * Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
SEO onpage is a first phase of SEO, first we have to choose particular keyword for a website that is must related to your niche. Meta tags optimization very important, whether our onsite is wrong then no use of off page. off the is the basic thing like submission.