My questions are.... I recently increased my max CPC from $0.41 to $0.60 with the hope that I would receive a higher average position. At .41, the keywords I am using would usually rank at the 8th or 9th position. With an increase of almost 0.20 to my bid, I am now only ranked at 7th and 8th position? Does this mean I have to increase my bid above .60 to get a ranking of 1st or 2nd? How do I figure out how much my competitors are bidding for the same keywords that I am using? Thank you,
Where can I learn more about the Quality Score Model? I understand page rank, relevancy, and optimized content. If there is somethign other than this that you are referring to, please elaborate or refer me to where I can learn more about the Quality Score Model. Thanks Sarathy,
https://adwords.google.com/support/bin/answer.py?answer=21388 I assume that your account is new., I would suggest you to have the following structure Campaign > Themed Adgroups > Themed Keywords related to adgroup Example: Games > Video Games > Cheap Video Games Use dynamic Keyword Insertion feature Use your Themed adgroup name in the display url., Example: Yourdomain.com/Adgroup/Buy Initially, Your bid should be high (use position preference tool to set your ad to appear between the 3 to 5 spots) , Wait Until you get a Good CTR., after that start reducing your Bid., While reduing dont Reduce it Drastically, reduce it bit by bit. Best of luck