I am still new to Adwords. I want to know whether the Default Bid should be less or more than the Search Bid for each keyword? Thanks Bud
set the adgroup bid at 0.10 and do the rest of your bidding at the keyword level. This is the most effect means of bidding and setting a 0.10 bid at the adgroup level is a safety net in case you accidentally forget a bid on one of your keywords, so that one keyword doesn't blow your entire campaign.