What do you think about creating a subsite for a single product? It wouldn't look like the main site, and would only loop back to the main site when you purchase (or maybe I should keep it the same look through the whole order process?) When I go to the software section from the main website, how should it go about directing to the dedicated website? I don't think it's just a great idea to just redirect them - mainly because it looks different... So, what do you think? What's your input?