Decrease in Ecpm due to the Recession?

My eCPM has gone down about 4 times I just manage to save up a little now after server fees etc etc

 

I thought I was the only one affected this month.

I suggest that GOOG has cut our share down as its stocks seem to be only increasing.
Recession is ruled out for now. That should have affected us a few months back.

 

sama here, (philippines) recession is also afftecting the publishers & companies here.

 

Did Google is taking more commission for avoiding their problems?

 

I also notice... ecpm is decreasing than formal

 

They may not be taking less. But keeping their margin the same and giving out less.

 

It may also happen...

 

Partly because of the recession but also it seems to me that people are becoming more ad blind, which is probably a longer term change in user behavior.

GOOG is also reducing TAC (traffic acquisition cost) by changing how they display ads, videos and organic results on search pages also. None of this is helpful to publishers unfortunately.

 

But whats the relation with this CTR to the Recession time?

 

I think its like bsd13 said - people do not want to spend money so just like they aren't at the car dealer shopping for a new car or going to the store to purchase stuff they aren't clicking on Ads as much. Hopefully as things eventually recover with the world economies people will begin clicking on Ads again and advertisers will bid up the prices ... hopefully!

 

I am also waiting for that good day which the World will recover from this bad stage.