Why do offline-retailers spend about $60 billion annually on in-store display for special events? Because customers are much more lavish when being emotionally affected. If you’re doing online business, you’re saving much more than offline retailers in decorating and changing the look and feel of your store. U.S. retail e-commerce holiday season sales from 2012 to 2016 (in billion U.S. dollars) https://www.statista.com/statistics/241945/us-retail-e-commerce-holiday-season-revenue/ If you need any help with tweaking your online store for Halloween, inbox me Super Cool Halloween Animations for your inspiration. http://codepen.io/search/pens?q=halloween&limit=all&type=type-pens