Deception, Guile and the Art of Link Building

Discussion in 'Link Development' started by Kuraptka, Sep 30, 2006.

  1. #1
    I find that most ppl here, especially newbies still focus on the traditional route of sending reciprocal link requests, or buying links. While this can still be useful, its effectiveness is diminishing each and everyday.

    Instead of simply getting an ordinary link in a Links Page, or buy a link from an unrelated site, we should focus on getting citation-style high-quality links from related sites. While this can be more time consuming, it will pay in dividends in the long-term. Why? Well, think about what Google wants to provide to its users: relevant content. Google wants to create an algorithm that can't easily be "gamed". Filtering out links from unrelated sites, or that are grouped together with other external links only makes sense.

    So, here are 4 "deceptive" and nondeceptive tips I can offer on link building. Hope you find some of them useful ^_^

    1. Give your site the feel of a non-profit organization

    I often opt to get a .ORG instead of a dot com for this reason. Org's are usually associated with being nonprofit.

    Of course, getting a .org is not enough. You need to create content that has the appearance of being noncommercial. This means not plastering Google ads or links that say "BUY NOW" all over the page.

    2. Offer to Write Articles or maintain the site for them

    Find a site that hasn't been maintained lately, and offer to write free articles for them. Include a link or two within those articles. Target noncommercial sites that is owned by just 1 or 2 people.

    3. Know Thy Enemy

    If you're targetting a commercial site, you shouldn't bother wasting time crafting a well-thought out email. These guys are in it for the money - just get right to the point and arrange to have a reciprocal link.

    if you're targetting a personal site, consider writing a personalized email to him/her. Find something you have in common, or point out something unique you liked about the site. Exchange a few emails, and THEN mention your site, and request a link.

    If you're targetting a blog, I'd recommend finding a connection between your link and a blog post. Is the blog post missing some crucial info? Mention that info to the blogger, and mention your link.

    4. Don't Put Ads on your site so fast

    If your site is still young, you might be tempted to put Google ads on your site as soon as possible. But don't... this is part of giving the appearance of being "nonprofit". Put some unique, noncommercial content, and focus on getting links first. When you're satisfied with the # of links you have, then put those ads in.

    My full blog post about link building can be found in: http://www.thezenofseo.com
     
    Kuraptka, Sep 30, 2006 IP
  2. venturefox

    venturefox Notable Member

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    #2
    Some very interesting points but refering to #1, I dont see any particular benefit to using .org domains. I own a couple myself but I dont see any particular reason they are beneficial, I would always go for the .com version personally - most unsavvy internet users automatically type in the .com first. If "Google wants to create an algorithm that can't easily be gamed" then surely this wont have any effect?
     
    venturefox, Sep 30, 2006 IP