Decent Clicks but Low Earning with Adsense. Any Solution?

Hi,

I am experiencing a very low earning in my Adsense account for a newly added website. I have another website in the same account but CPC is good.

The new site gets traffic from Google, Facebook and other sources. Since its a new website so traffic is not much. Clicks are decent but CPC is very low.

Can anyone tell me please how to find the exact cuase of this problem and how to fix it?

Looking for your reply.

Regards
WM

 

Hi.

A few reasons:
1- If you are new to Adsense the clicks cost always seem to be low. After a while Google trusts the website and gives you better advertisers. So longer established websites will have, in general, a better cost per click than new ones.
2- Then you have to think about the niche and type of website.You can go into Adwords and then add the column (cost) and see how much advertisers are willing to pay for the keywords that you selected. In many niches it is $1 per click, but how Adwords is set up advertisers usually spend about 60c, maybe 50, then you get 50% or so from that- 25c per click.
3- Sometimes advertisers adjust their budget (nearly end of financial year for some), some go, some new ones appear with a limited budget.
4- Within every niche there are better paying topics than others, the key is just to figure out the better ones that fit in with your site (not off topic) that generate decent traffic as well. More established websites therefore will be able to handle competitive keywords better and rank a bit higher for some. So for travel "airfare, flights etc" might be better keywords that are still relevant to travel but might offer a higher cost per click.

Adsense is not a constant and it never has been.

Regards.

 

Very good advice I was looking for it

 

Thanks for your Advises but how about 1 cent per click?

What's the reason behind too low click rate?

Regards
WM

 

Hi.

10c is the lowest cost per click, maybe there is no competition for that word so the advertisers are not paying 10c, probably lower, but still 2c is really low. I would get some tracking onto your ads and see what pages are converting and what ad types. Then remove the low paying Ads and put in an affiliate product or even Chikita. You don't have to keep with low paying pages on your site.

If atravelbook.com is the website in question, the homepage doesn't look Adsense friendly and sometimes adding "media" instead of "just text" might make it better, especially in the travel industry, seem to get better clicks through rich media ads. Unsure what the top Adsense ad is by your logo, but it is a waste of space there. Most of your Ads are Google Ads- in other words they can not find the right advertiser for the ad. That occurs because nothing is by it directing the ad.

If you are trying to make cash from Adsense then your pages have been set up wrong: /angel-falls/ is an example. Clicks on the right side of the page don't happen too much, if at all. Ads (1 or 2x 320 box) before the picture or just after and then link box after the text so you are directing people to something once they have read the text. Remove the Ad by the logo. Put in an Adsense Google search box.

Test positions, but the ones that you have are quite poor.

Another thing to consider, if your website is making money from affiliate sales then take away the Adsense from the sales pages and maybe from the homepage.

Regards.