As a keyword itself has potential to develope through the keyword: "prepaid debit card" which is searched 11,428 monthly However.. not sure if lost of people would buy it since it's so pricey to renew each year compared to other domains.. I would say XX above the registration price.
Reg fee to High $xx. The key with .LA names is finding endusers in Los Angeles that want to buy the name off you because of the extention