Alright, once again I'm back and I just started with Google AdWords a few nights ago. Unfortunately I'm having a strong issue with this darn Quality Score. Everything is fine except the "landing page quality" is ranked "POOR" ... but here's the twist. I am practicing right now and I'm direct linking. So since I am direct linking, there isn't much that I can do in terms of improving the landing page quality. So I guess what I am asking is what exactly is it looking for in terms of "quality" of the landing page? I understand the content must be relevant but the keywords I've chosen is very relevant to the page I am linking to, ALTHOUGH, the keywords aren't presented on the landing page. Some useful advice would be greatly appreciated! Expect more help to be asked on this topic.
First of all you should create your own landing page ,Direct linking to the merchant's page will only get you a poor quality score.
^^ I wouldn't say all that, I mean, I don't know much about how to deal with the AdWords situation right now but I'm sure its got to work for some...
If you don't know much about AdWords why would you be "sure" direct linking is working for anyone? As others have said, build your own landing pages. There are so many issues with direct linking it's not worth it 9 out 10 times.
^^ Because of the fact that a fellow internet marketer does it and actually has somewhat of a success from it. I don';t mind doing a landing page myself but where do I start is the question though? What should be included, how many keywords should it include, etc.
There is not a rule for a number of keywords that you should use on your landing page. Use how much you need to describe your product/offer,benefits.... Just don't be to long like 10+pages.