For branded items, it's becoming the norm. Only being able to sell at the same price as a brick and mortar seems contrary to what we're trying to do here. Also, I see sites breaking the rules. If I do it, I risk being shut off. I'm just getting started, and sell branded products where MAP (at the very least) is in play. Anyone else deal with this? Thoughts? Opinions on the future of ecommerce as a result of fixed prices? Thanks!