I have just started using AdWords and love the results I'm getting. I've quickly found out I have a lot of competion in my keywords and wanted to know if there are any tips for dealing with competion. I looked around and found a piece of software called Competition Equalizer. It claims to target ads for a specific URL and tell you what keywords the advertiser is using. Does it really work?
Sure. It looks kind of fishy to me: http://www.competitionequalizer.com/ http://www.hotscripts.com/Detailed/46102.html
Looks very fishy to me. Try to aim for niche keywords and focus on conversion. Traffic does not mean money in your pocket. Quality traffic that convert does.