Hi, Great reaction to the first days post.....thanks to you all for sharing your comments too Here are the 2nd days Hints & tips 4. Include Targeted Keywords In Your Ad Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad. When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without. 5. Sell The Benefits Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc. 6. Include Attention Grabbing Words In Your Ad Start your headline with an attention grabbing word. For example, 'Free:, New:, Sale:, etc.' Make sure you stay within Google's editorial guidelines. (comments about "Free" tmrw) 7. Use Words That Provoke Emotion and Enthusiasm Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response. Here are some examples of power words... • Free • Cheap • Sale • Special offer • Time limited offer • Tricks • You • Tips • Enhance • Discover • Fact • Learn • At last • Free shipping Here are some examples of call-to-action phrases... • Buy Today - Save 50% • Download Free Trial Now • Sale Ends Tomorrow Make sure the phrase specific to your business, otherwise Google may reject the phrase. More Tmrw Cheers Scot